Company vision

Providing green environmental-friendly、safe、fashion small home appliances to customers, so that people can enjoy happy and healthy lives.

Seek well-being for employees,

Create value for society and create “AFC” brand.

Operating criteria

Integrity and pragmatism, fair competition, equality for all, honesty and self-regulation, transparency and openness, prohibit fraud, prohibit abuse one’s power for personal gain.

Management philosophy

Professional products、procedural management、international operation、continuous innovation;

Take facts as basis, exchange results for rewards, always care about customers, view quality as first important;

Keep meeting and exceeding customer’s expectations.

Principles of employee

Employment equal competition、strict assessment、selective employment;

Virtuous and talented, exceptional reuse;

Virtuous but not talented, cultivate and use;

Talent but no virtue, restrict recruitment;

No virtue and talent, resolutely no use.

Quality policy

Taking scientific management as the cornerstone and technological leadership as the pillar,

Pursue perfection of products and perfection of management attentively;

Ensure to provide customers with first-class quality and innovative advanced  products and services. 

Quality goal

Customer inspection pass rate ≥ 98%;

Customer satisfaction rate ≥ 95%;

Order delivery timeliness rate ≥ 95%;

HSF inspection pass rate ≥ 98%